Campari is a modern classic. The recipe, which has remained unchanged, originated in Novara in 1860, is the basis for some of the most famous cocktails around the world. Campari is a strong alcoholic drink, obtained from a combination of bitter herbs, aromatic plants and fruits in alcohol and water. With its distinctive color, aroma and taste, Campari has always been a symbol of passion; passion that is expressed in terms of seduction, sensuality and excess.