Johnnie Walker Red Label is the best-selling Scotch whiskey in the world. It is produced by blending more than 40 different types of Malt and Grain whiskey from all regions of Scotland where whiskey is produced. It was first produced by Alexander and George, grandsons of John Walker, in 1820 in Kilmarnock. Red Label has won more awards than any other whiskey. It is consumed neat, with ice or as the soul of various mixers.